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ShopWP provides an eCommerce experience that rivals the best online shops in the world. Our product layouts are rich in features like direct checkout, link to modal, subscription products, carousels, and more.

Not only that—but our plugin extensions make selling on WordPress even easier by supporting popular page builders like Elementor and Beaver Builder.

Features of ShopWP Pro

When you upgrade to ShopWP Pro, you unlock tons of awesome features that provide your store with superpowers. Take a look!

Feature ShopWP ShopWP Pro
Automatic Syncing

Automatic syncing keeps the products you display on WordPress "in sync" with your Shopify store. For example, if you change the price of a product in Shopify, this will automatically show up in WordPress.


ShopWP provides shortcodes that allow you to display your Shopify products in various ways. This gives you flexibility to customize how your products look and which functionality to include.

Cart Experience
No iFrames

Unlike the Shopify Buy Button, ShopWP does not use iFrames to display products and collections. Instead, we embed products directly allowing you to customize products and collections to your liking.

Product Detail Pages

ShopWP will create product and collection detail pages for you by syncing your Shopify data as WordPress posts.

Fixed Cart Tab

Like most eCommerce sites, ShopWP allows you to place a "cart icon" anywhere on your site. You can also enable a "fixed" icon that locks to the side of the page. This fixed cart icon follows the user as they scroll.

Image Crop and Sizing

ShopWP comes with the ability to adjust the size and crop of both product and collection images. Within the plugin settings, you can set the image dimensions of the product featured images and thumbnails seperately.

In addition to dimensions, you can set the crop location. For example, if you set crop to "center", the plugin will attempt to resize the image while keeping the image centered.

If you set the scale property, you can choose to load a higher-resolution version of your image. Setting scale to 2 will load an image twice as large, setting to 3 will load an image three times as large. For example, a 200x200 image becomes 400x400 and 600x600 respectfully.

Filter Products
Sort Products
Variant Dropdowns
Range Pricing
Layout Excludes
"Out of Stock" Notice
Link to Shopify
Custom Button Colors

ShopWP allows you to customize the colors of add to cart buttons, variant dropdowns, and cart icons. You can set these colors individually on shortcodes or globally within the plugin settings.

Plugin Updates

ShopWP releases plugin updates on a bi-weekly cadence. An active ShopWP Pro license is required to receive updates for the Pro version.


ShopWP is currently translated in five different languages including German, French, Spanish, Dutch, and Chinese. More languages are being actively worked on!

Sale Notice
Live Support

When you purchase ShopWP Pro you gain access to dedicated live support via our private Slack channel. In addition to chatting in real-time, your questions will take priority over thousands of other users on the free version.

Subscription Products
Image Zoom
Sync By Collection

Instead of syncing all products, ShopWP Pro allows you to only sync by one or more collections instead. This is useful if you have many products and only want to pull over a certain segment.

Gutenberg Blocks

ShopWP Pro provides three custom Gutenberg blocks: Products block, Single Product block, and a Buy Button block.

Variant Button Style
Conditional Cart Loading

ShopWP gives you the ability to load the cart conditionally. You can choose to load the cart on all pages, only pages with products, or manually selected pages.

"Left in Stock" Notice
Search Shortcode

ShopWP Pro provides a search shortcode that allows you to display a dedicated search form on any WordPress page.

You can configure the search form to search by Title, Tag, Vendor, Product Type, and Variants Title.

Storefront Shortcode

ShopWP Pro provides a storefront shortcode that allows you to display a fully-featured "storefront" with filtering and sorting options.

Infinite Scrolling

ShopWP Pro provides infinite scrolling as an alternative form of pagination. When turned on, the plugin will automatically load the "next page" of products and append them to the bottom.

Cart Notes
Cart Terms and Conditions
Custom Cart Attributes

ShopWP Pro enables you to provide custom data to orders by using Shopify's "cart attributes". This allows you to add things like meta data for specific products or special order instructions. Learn more about this.

Direct Checkout
PHP Templates
Selective Syncing

The selective sync feature in ShopWP Pro allows you to choose what "type" of data will be synced as native WordPress posts.


ShopWP Pro provides 27 different webhooks allowing you to listen for specific changes happening inside your Shopify store. You can provide your own code within a callback function that runs on each event.

These events include things like when a product is updated or created. When an order is processed, or when a collection is updated.

Cross-Domain Tracking

ShopWP Pro provides cross-domain tracking via Google Analytics. ShopWP integrates with the GA Linker plugin and takes care of storing the tracking cookie during checkout redirect.

You will still need to add the corrosponding google analytics code to both Shopify and WordPress.

Next Image on Hover
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Demo the features of ShopWP

Click one of the ShopWP product features below to see a live example of how they work.

Filter Products

ShopWP allows you to filter products by title, tags, vendors, product types, and collections. You can also combine these to make complex searches. For example, "show products with X tag and Y vendor". Below we're showing a product filtered by the title: "Super awesome t-shirt".

Sort Products

In addition to filtering, ShopWP allows you to sort products based on title, price, "best selling" and more. Below is an example of sorting products by price; lowest to highest.

Variant Dropdowns

ShopWP allows you to show product variants in a dropdown by default. The dropdown button colors can easily be customized to your liking to match your WordPress theme.

Sale Pricing

Let customers know when your products are on sale by displaying effective sale pricing. ShopWP will allow you to display the "compare at" price next to your standard price quickly and easily.

Range Pricing

Sometimes you may want to let customers know that a product is sold in a wide range of prices. ShopWP allows you to do this with range pricing. You can also combine this with sale pricing to give customers even more information.


Sometimes you may not want to show all the product information in a given layout. ShopWP provides the flexibility to easiy hide various parts of the product info including images, title, description, pricing, and buy button.

Showing: Title
Showing: Title, Images
Showing: Title, Images, Pricing
Showing: Title, Images, Pricing, Description
Showing: Title, Images, Pricing, Description, Buy Button

Out of stock Notice

Let your customers know when a product is out of stock. ShopWP provides effective and simple "out of stock" messaging for you with no setup.

Cart experience

ShopWP comes with a built-in cart experience with a ton of options including cart terms, cart notes, and discount code functionality. We also provide a simple to use cart icon that you can add to any page, or directly to a WordPress menu.

Image Zoom

Let customers see your beautiful product photos with the ShopWP Pro image zoom functionality. Compatible on both desktop and mobile, customers can hover or tap to take a closer look at each photo.

Direct Checkout

By pass the cart altogether with the ShopWP Pro direct checkout feature. Enabling this will redirect the user to the Shopify checkout page instead of adding to cart.

Variant Buttons

ShopWP Pro allows you to filter products by tags, vendors, product types, and collections. You can also filter by the product's title.

Left in Stock Notice

Develop urgency in your customers by showing them an effective "left in stock" message when product inventory is low.

Select the variants below to see an example.

HTML Templates

ShopWP Pro allows you to customize the layout of products by using custom PHP templates. Just add a special wps-templates folder inside your WordPress theme and start building! Learn more here.


We've partnered with Recharge--one of the most popular subscription platforms--to provide a seamless way to display and sell subscription products using ShopWP.

Next Image on Hover

Show the next image automatically when the user hovers over the featured image

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We're excited to help. What do you need?

Plugin Support

Solutions to the most common plugin issues (including syncing problems) can be found in our extensive plugin documentation.

If you need more help, we have a private Slack channel for Pro customers only. We're online M-F 9am-4pm CST to help solve any issues you have.

General support

Have a general plugin question? Send us an email at hello@wpshop.io